Keyword research and Where To Put Keywords In Your Blog Posts were amongst the biggest challenges for me when I first got started with blogging.
Placing the right keywords in the right place of your content determines whether your content will rank on search engines or not.
Placing the right keywords at the right spot of our content also makes our content optimized for ON page SEO.
When I was a newbie blogger these problems scared the heck out of me and ultimately resulting in not placing the keywords in the right place and which led me to not writing proper Content for my blog.
And due to the problems which I mentioned above, my content did not ranked in the Search engines in the earlier days of my blogging journey.
My blog posts were not properly SEO optimized due to that.
But then I went ahead and learned everything as time passed by.
- I learned Where To Put Keywords In my Blog Posts for maximizing the SEO traffic benefits.
- I learned how to write the best Content for my blog
- I learned how to do SEO for my blog
- I learned how to do Marketing for my blog.
Now after learning all these skills required for Blogging, 65% of traffic comes to my Blog from Organic or search engines.
And you might already know that SEO traffic or search engines traffic is the most valuable and the best traffic for any blog, also SEO traffic is more targeted as compared to any other sources of traffic which results in better conversions for our blog.
So today in this blog post I’m going to share with you the exact same process of putting the keywords in your blog posts that will help you to bring lots of organic traffic to your blog.
So let’s get started.
- Where To Put Keywords In Your Blog Posts?
- Place Keywords in Your Blog Post Title
- Place Keywords Towards The Beginning of The Content
- Place Keywords Towards The Ending of Your Content
- Place keywords in Subheadings
- Place keywords in URL
- Place keyword in Image Alt Text
- Add lots of LSI keywords
- Have a Main keyword and LSI keywords List
- Place Keyword in Meta Title and Meta Description
- Place Main Keyword in Between Content Few Times
- Anchor text links
- Some FAQs
Where To Put Keywords In Your Blog Posts?
We have to place the keywords at the most prominent areas of our blog posts, also known as keyword prominence.
Keyword prominence simply means placing the keyword and LSI keywords at the prominent places of your content where search engines look for keywords.
Keyword prominence can help search engines to determine what the content is about.
Only after then search engines provide the best possible result to the searcher’s query.
So let’s have a look at each one of the prominent places on our blog for Adding the keywords one by one which will help you to ON page SEO optimize your blog content in the best way.
Place Keywords in Your Blog Post Title
Putting seed keyword in your Blog Post title tells Google what your content is about.
Let me show you an example, I’m taking the example of an article from our blog which has a target keyword: GeneratePress Review
Try to place your seed keyword towards the beginning of your Title, it helps to boost the search engine visibility for that keyword.
This technique is also Been mentioned as one of the Google’s 200+ SEO ranking factors which affects the rankings on Google.
Place Keywords Towards The Beginning of The Content
Try to place your seed keyword towards the beginning of your content so as to make your content relevant to what you are writing about.
Search engine crawlers looks for keywords in the beginning of your content or starting paragraphs of your content to analyse what the content is about.
So try to place your seed keyword that you are targeting in the first 100 Words of your content, it will help to boost your SEO traffic a lot for that keyword.
Place Keywords Towards The Ending of Your Content
Like we put our seed keyword at the beginning of our content, in the same way it’s also necessary to place our seed keyword at the Ending of the content.
Try to place your seed keyword towards the ending 100 words of the content, it will make your content more relevant to the topic you are targeting.
Place keywords in Subheadings
Subheadings are another prominent areas of your content where search engines look for keywords in your content.
If your seed keyword or LSI keywords are found in your content subheadings then Google considers your content relevant to the topic that you are writing about.
If your seed keyword is not naturally fitting in the subheading then leave it, because having a high quality natural content for the readers should be our topmost priority, not to Keyword stuff our content.
Place keywords in URL
URLs are another Google’s ranking factors when it comes to ranking content in the search engines.
I try to place my seed keyword at the URL, it’s an indirect signal to Google that your content is related to that topic.
I usually try to keep my URLs short within 60 characters.
If adding your target keyword on url makes your url too long I.e more than 60 characters then consider shortening it.
It doesn’t matter that much if the exact keyword that you are targeting is present in URL or not.
But it has to be relatable to your content, and should make sense with your content and title when people read the url of your content.
And also try to remove all of the stop words from your url, stop words are the words which Google ignores in your content.
Place keyword in Image Alt Text
Image ALT text helps a lot in ranking our content images in the image search.
Sometimes your content may not rank in the first page of Google SERP, but if your content’s image rank in image search then people can visit your blog by clicking on your image’s link too from Google image search.
If you do the image SEO optimization right, it can bring you lots of potential traffic to your blog.
You can add your targeted keyword at your image alt text of the content and you can also add related LSI keywords in the alt text of your content.
Also don’t forget to fill out the description of the images, it will give you massive SEO traffic boost to your content.
Add lots of LSI keywords
LSI keywords (Latent Semantic Indexing) keywords are the type of keywords that adds value to your content.
These keywords are not the other variations of your target keyword.
But it’s more like other related keywords to your main keywords which adds value to your content.
Add those LSI keywords randomly, naturally in between your content it will add value to your Content and will make your content rank for multiple keywords.
You can get lots of LSI keywords using Google autosuggest, Google Related Keywords, Ubersuggest, LSI Graph etc.
Here’s are some of the places where you can find LSI keywords
Have a Main keyword and LSI keywords List
Having a list of researched keywords before writing your content can be very beneficial for your content.
And it can bring you lots of potential traffic to your content.
it’s actually super Important.
Researching keywords before writing content is the most important thing.
It helps us to Go after only those keywords which people are actually searching for.
If you don’t do the keyword research before writing your content, then your content will be like a ship in a sea with no direction, and people will never be able to find your content through search engines.
So Do Keyword Research For Your Content and Make a list of All the LSI keywords including a main keyword that you’re gonna be using in the article.
Here’s an Example
Place Keyword in Meta Title and Meta Description
Place your keywords in the meta description and meta title of your content.
Meta title and meta description are the title and description that’s going to appear in SERPs.
So add your targeted keyword at your meta title and metal description.
Use a tool like Rankmath SEO or Yoast SEO to do it.
Place Main Keyword in Between Content Few Times
Adding your seed keywords in between your content, naturally and whenever it makes sense is the best practices of properly keyword optimising your content.
Make sure your content sounds natural whenever you add Keywords to your content because search engines doesn’t like content that is keyword stuffed.
Bonus: Install the RankMath SEO plugin and add your focus keyword while writing content.
Rankmath SEO plugin will show you all the corrections that need to be done to make your content ON page SEO optimized.
Anchor text links
Anchor texts are the texts which is placed in a link or hyperlinks.
These texts or Keywords used in hyperlinks are very important and these are considered one of the ranking factors of google.
So only use Anchor texts for your links which is relevant to your content.
So by now I think you’ve got a good idea about Where to Put Keywords in a Blog Post.
Although search engines like Google doesn’t focus more on just keywords Nowadays but it’s always a healthy practice to put the keywords in all of the above places of Your Content naturally wherever it makes sense.
Remember: Don’t place the keywords in your content forcefully as it will lead to keywords stuffing.
If you think that your keyword is not fitting in some part of your article then try placing other variations of the keyword or the LSI keywords in that Place which feels natural and sounds good.
And talking about the Keyword density: it doesn’t matter that much nowadays.
if you even have a keyword density lower than 0.5 for your content then it’s absolutely fine, my articles also don’t have keywords density more than 0.5 mostly and still ranks for my targeted keywords.
So just don’t get obsessed with keyword density.
Place the keywords in all of the places that are discussed above and you will see a massive boost in your search engines traffic.
How Many Keywords Should a Blog Post Have?
You shouldn’t care about how many keywords your content have, Instead focus on putting your primary and your LSI keywords at all the prominent places of your blog.
What are Keywords In Blog?
Keywords are the exact same terms that people search in google search engines to find what they are looking for.
How do I FInd SEO Keywords?
To find SEO keywords you should use a Keywords research tool like Ubersuggest or Ahrefs.
Where can I FInd LSI Keywords?
You can find LSI keywords using any keyword research tool like MOZ, Ahrefs, Ubersuggest etc and there are many more good tools that will help you to find Lots of LSI Keywords.