ON page SEO is something that most of the newbie bloggers and web masters face problems with when they are new to SEO.
Even I faced a lot of issues in my early days of writing web content for my blog and I struggled to properly understand ON page SEO back then.
In the early days of my blogging journey I used to wonder why ON Page SEO is even important and how to properly do it, but with time I continued to practice ON page SEO and today I am pretty good at it.
If you are also one of those people who is not good at SEO and want to learn ON page SEO then stick to this article till the end because you are going to get a lot of value in this article related to ON Page SEO.
I am going to tell you about the following things which are mentioned below:
- What is ON page SEO?
- Why ON Page SEO is Important?
- What are the Major Factors of ON page SEO?
- What Is ON Page SEO?
- Why ON Page SEO is Important?
- Major Factors Of ON Page SEO
- 1. Start With The Right Keyword
- 2. Improve The Page Speed Of Your WebPage That You Want To Optimize
- 3. Make Sure Your Web Page Is Mobile Friendly
- 4. Optimize Your Content’s Images And Video Embeds
- 5. Assign Appropriate Categories And Tags
- 6. Add Your Content’s Targeted Keywords In The Prominent Places Of Your Content
- 7. Optimize For Readability
- 8. Add lots of LSI keywords in your content
- 9. Optimize For User Behaviour
- 10. Use SSL On Your Website
- 11. Good Content
- Bonus ON Page SEO Technique
- Our Final Verdict
- FAQs Related to What is ON Page SEO
What Is ON Page SEO?
ON page SEO means optimising the content on your webpage in the best way possible for a particular keyword so that whenever someone types in that keyword in search engines then Your Content’s web result should appear at top so as to gain maximum number of traffic from search engines.
ON page SEO optimization starts with the keywords, because ultimately we do ON page SEO optimization for Keywords.
But ON page SEO optimization does not mean Just keywords optimising the content, it includes improving the quality of all the other things of your webpage including load time, user behaviour and content quality.
Most people have misunderstanding on this topic and they think that ON page SEO means keyword optimising the content.
No, ON page SEO does not mean keyword optimising your content, Instead it’s more than just keywords.
Although Keyword optimising your content is a big part of ON page SEO but there are many other Things which comes under ON page SEO.
ON page SEO means optimising everything on the WebPage including your Website speed, Good Readable Fonts, user experience, User signals like bounce rate, average session duration, presence of All the Important related keywords on your content l, Good quality content for the user and a lot of other factors which we will discuss later in this Blog Post.
In short, ON Page SEO means making your web content page the best possible content for that Query in terms Quality so that the user will not have to go and read another web content around that topic after reading your Online Content, They should be clear about the topic after consuming content on your website.
So this is what ON page SEO is in a nutshell.
Since Google or any other search engines priority is to show only the best results to their users therefore the best Optimized results will be shown in the top.
Search engines show the best results in the top because search engines want their users to keep using their search engines and stick with their platforms, if they show the content which is not of a value to the Searcher then people will stop using the search engines and find another alternatives so it is in Search engines best interest to only show the best Quality and valuable results to its users.
Now obviously ON page SEO is not the only thing which contributes to ranking of your content on search engines.
SEO is divided into ON Page SEO, OFF page SEO, Technical SEO and all of them play a major role in ranking a website content but since this article is about ON page SEO so we will be looking at ON page SEO in this article and how we can implement it.
We do ON Page SEO on a page level, Website level only, everything is done inside your webpage to optimize your content for ON page SEO, nothing is done outside of our website to Optimize our content for ON page SEO.
So that is the whole idea behind ON Page SEO.
Why ON Page SEO is Important?
ON Page SEO is important to make search engines understand that your content is the best possible result, solution to the user’s query and should be displayed on top of other Google’s search results.
But here is the catch “Everyone today knows how to write a perfect optimized article” so this is where authority and quality of your website comes into picture which Google calculates through how powerful your domain is, how many websites link to you etc, and based on that they rank content on top.
And getting into the top position of Google’s SERP translates into more traffic and more eyeballs into your content, and more traffic means better monetization potential for your content.
And that is why ON page SEO is the Most important part of optimising our content for SEO.
And you may be surprised to know that more than 75.1% of clicks goes to Top 3 ranking results according to recent studies.
So that is why you should be focusing on Making your content ON page SEO optimized.
Major Factors Of ON Page SEO
Here are the major factors of ON Page SEO which will help you to make your content Highly Optimized for Search Engines.
1. Start With The Right Keyword
Going after the right keywords determines whether you will rank for a search term or not.
Picking the right battles to fight is necessary and you should know who you are up against, to actually see some results with your SEO efforts.
Why it’s important?
If you randomly pick the wrong keywords to go after, then you might end up getting nothing out of it.
You might Pick a keyword that has High Search volume but with high search volume comes great competition too.
So picking the right keywords to go after is vital if you want to rank for some particular keywords.
Do not worry i will show you how to find easy to rank profitable keywords later in this blog post so stick till the end read the full Content so that you do not miss out any Important information.
So Picking keywords according to your capability is very important, if you are a newbie in the field of SEO then you might not be able to outrank powerful & big established websites who have content on the same keywords that you are going to Write.
PRO TIP: Check the competition of the keyword that You want to write content on before writing content.
Here is How you can manually check the competition for the keyword that you want to write content on.
Step #1: Install a Chrome Extension named MOZ bar on your Google chrome Desktop Browser
Step #2: Sign up for a Moz account and activate MOZbar
Step #3: Search for your keywords On Google on which you want to write content.
Step #4: Record and see what types of websites are ranking on google for your keyword term, record their DA and PA by using Mozbar.
Step #5: If the sites with the DA, PA more than 40 or 50 are at page 1 of google then better to leave that keyword, because usually those sites which have DA, PA more than 40, 50 are big sites and you will not be able to compete with them as a newbie blogger.
Step #6: If big websites are ranking whose DA, PA is high and are on the first page of google but if they have irrelevant content ( not related to what you searched for ), then it is a positive signal that it’s a low competition keyword.
Step #7: If Small Websites with DA, PA less than 40 are ranking on the first page (Doing Well) of Google for your target keyword then obviously its a positive signal that its a low competition keyword and you can work on that keyword as a newbie.
Step #8: This is how you can find the competition of any keywords.
DA, PA scores ranges from 0 – 100.
If the DA and PA scores of the website’s ranking in the first page for a keyword that you want to rank for is Much higher than your website’s DA then that keyword will be difficult to rank for you.
For example: If your website’s DA is 10 and the domains ranking in first page for the keyword that you want to write content on Has DA more than 40 then it would be very difficult for you to outrank them.
DA shows how much powerful a domain is, and it gives us a fair idea of if we would be able to compete for any particular keyword or not by checking the DA scores of top ranking webpages.
So choose The keywords according to your capability.
2. Improve The Page Speed Of Your WebPage That You Want To Optimize
Your content’s page speed matters a lot when it comes to the ranking position of your website.
You might ask “But how the page speed comes under ON page SEO?”
Here is my opinion on this 👇
Everything ON your Content page is Important ON page SEO ranking factor, even the speed at which your webpage loads is a ranking factor.
Now imagine this for a second: There are lots of other websites who have the content on the same topic right? So it’s Search engine’s responsibility to show the best results to the user as fast as possible.
If search engines rank the slow loading Websites at the top then what do you think is going to happen?
People will not wait a long time to load the Website, instead they will bounce back if your website will not load and will visit some other ranking web result.
The average attention span of a human being is less than 8 seconds– Unknown
So that is why you have to improve the load time of your website
And that itself is a big signal to Google or any other search engine that most of the users are bouncing back and thus search engines assume that your webpage is not worthy of being Ranked in th top and thus de-rank you.
So that is why you should focus on improving the speed of your webpage and infact overall Website.
If your website is on WordPress then I would highly recommend you to check out our WordPress Speed Optimization guide which covers each and every method of Improving the speed of your WordPress website.
So coming back to the topic, Speed is a very big ranking factor and also very big ON Page SEO factor that determines the ranking position of your content on search engines.
With google focusing more on mobile first indexing These days, it has become necessary for everyone to make their website load time faster because as you all know, every other guy uses Internet on their Mobile device nowadays and that is why majority of the searches happen from mobile devices therefore your website should load as quickly as possible.
PRO TIP: Move to a Good Hosting like SiteGround or WPX Hosting if you are really concerned about the loading speed of your website, as you all know hosting is very much responsible for the speed of your Website.
I would say 90% of your website’s speed depends on the Hosting and the rest 10% depends on your optimization, So it’s very important to choose a good hosting for your website if you want to make your WordPress website load quickly.
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3. Make Sure Your Web Page Is Mobile Friendly
As i already discussed above that how mobile first indexing is been used to index the Page in present time.
It has now become evident that pages that are mobile friendly tend to do better on Search engines and pages that are not mobile friendly tends to do worst and that’s why making your website mobile friendly is very important.
With more searches coming from mobile devices, every search engine now focuses on providing better results for the mobile devices.
How to check if your website is mobile friendly or not?
Here’s a tool that will help you to check the mobile friendliness of your website.
Just enter the URL of your website or on that tool and it will tell you whether your website is mobile friendly or not.
It’s an official tool by Google and you can trust the data.
So the takeaway is make your website mobile friendly.
Again if you are using WordPress then I would Highly recommend you to Use a Mobile Friendly theme Like GeneratePress.
We also use GeneratePress Premium theme on our website.
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Also Read: Our Review of GeneratePress Premium Theme
4. Optimize Your Content’s Images And Video Embeds
Images are also a major part of the webpage, they make our content more meaningful and helps to contribute in retaining the user on our website for long time.
There is a Popular Quote which goes like ” An image can say a 1000 words and a video is worth 1000 Images”
But the thing is that images embeds take a lot of space in your webpage, sometimes some images are upto 1 – 2 MB and they consume a lot of space on page and hence increasing the size of your webpage.
Which may lead to making your website load slower.
So it’s important to optimize your content’s images when you upload your images to your website.
Here is what you can do to Optimize your website’s images.
And for video optimisation here is a simple trick.
Don’t upload the videos directly on your WordPress website, it will consume a lot of space on your media library.
Instead try to first upload the video on YouTube and after that try embedding the video using the URL on your WordPress website.
It will save you server cost and will make your website load faster.
5. Assign Appropriate Categories And Tags
Assigning content to appropriate categories and tags helps search engines to further understand your content in a better way.
Assigning Categories and tags make your content more meaningful to both the user and search engines crawlers.
Users can find more about that category and can discover more content related to that category and also search engines can find it easy to crawl your website if you assign your content to appropriate categories.
PRO TIP: Add Breadcrumbs on your content pages, it’s an internal linking strategy of SEO.
Also tags help a lot, Tags are nothing but keywords that we add under the tags section of our WordPress editor.
Add your targeted keyword and other related keywords in the tags section of your content it will instantly make your content More optimised for ON page SEO.
6. Add Your Content’s Targeted Keywords In The Prominent Places Of Your Content
Adding our Targeted keywords in the prominent places of our content makes our content relevant for the user’s query.
Search engines look for keywords in some prominent places of our content to understand better about our content and to deliver the best possible results to the user.
Here are the most prominent places to add your keywords in your web content.
- Keyword in URL
- Keyword in Title
- Keyword in first 100 words of Content
- Keyword in last 100 words of content
- Keyword in subheadings
- Keyword in Image ALT text
- Add lots of LSI keywords
- Keyword in Meta Title and Meta Description
- Keyword in between content.
- Relevant keywords in anchor text
So these were some of the prominent places where you should consider adding your content to gain maximum attraction to your content from search engines.
7. Optimize For Readability
Optimize Your Content For Readability if you want to retain your website’s visitors for a longer duration on your website.
Nowadays most of the people who will visit your website will be scanners, they will first scan the whole webpage and will look for all the important points first like what are the subheadings, what words are bolded and what topics are being covered in your content only after that if they feel like investing time in reading your content then only they will read your content.
So it’s very much Important to make your content scannanle, and readable friendly if you want to make your content ON page SEO friendly.
Here are some tips to improve the Readability of your content.
- Write Short paragraphs
- Bold, italic, underline Important Words
- Use subheadings
- Use lots of images, videos and visual graphics in your content
- I sometimes also use emojis on my content to make my content look better (optional)
- Add FAQs to your content
Use all the above mentioned tactics to instantly improve the Readability of your content.
8. Add lots of LSI keywords in your content
LSI keywords or (Latent Semantic Indexing) keywords are the keywords which are related to the main keyword that you are targeting in your content.
LSI keywords also help you to rank for multiple different keywords from one single content.
LSI keywords help Google and other search engines understand more about your content.
Like for example: whenever someone types in the word “APPLE” in search engines then the person might be looking for Apple fruit or Apple company.
So here is where LSI keywords come into picture.
When you write content about Apple Fruit then you will include words like “Health benefits”, “Doctor”, “Good for health” etc, which are indirectly related to Apple fruit 🍎.
And when you will write content About Apple as a technology company then you will include keywords like “Steve Jobs”, “iPhone”, “MAC”, “Apple Computers” etc.
So LSI keywords help a lot in adding relevant value to your content and it helps search engines to determine what your content is about.
Let me give you another Example:
Whenever a user types in “Window” in search engines then how will the search engine determine that which window the person is talking about?
Here is where LSI keywords comes into picture.
If the person is talking about Windows Operating system then you have to include LSI keywords related to Windows operating system, You have to include keywords in your content like “How to Install Widows”, “How to Activate windows” etc.
And on the other hand if the person wants to get information about windows that we have on homes, then you should talk about “curtains”, “Windows Door”,”Windows for roof” etc. This will help search engines to understand your content in a better way.
Where to find these LSI keywords?
LSI keywords can be found using any keyword research tool like Ahrefs, SEMrush, Ubersuggest, Kwfinder and even Google too can be used to find LSI keywords.
Use these tools and you will find lots of related LSI keywords for your content, and add those LSI keywords in your content wherever possible this will increase the relevancy of your content.
I prefer to use SEMrush to find LSI Keywords for my Blog posts because it saves me lot of time.
Lets have a look at How I Find these Easy to rank LSI Keywords using SEMrush.
SEMrush is an all in one Marketing tool that can help you with all your marketing efforts like SEO, Paid Advertisements and other marketing stuffs.
But today we will be mainly focusing on finding easy to rank LSI Keywords.
First Open Keyword Magic tool of SEMrush and type in any seed keyword for which you want to find LSI keywords
Next SEMrush Keyword Magic tool will show all the Good keywords related to the keyword you searched for.
As you can see from the above image, SEMrush has given us lots of keywords related to “Dog Food” there are lots of keywords which are very short tail and which are not Useful for us on the above list so we will filter out all the unnecessary keywords.
Now see the beauty of the SEMrush Keyword Magic tool, it has an option called Advanced Filters which will help us to filters out keywords according to our needs, this will help us to find all the LSI keywords.
The Advanced filter has 7 different filter options which help us to filter out unnecessary keywords easily.
The advanced filters include parameters like.
- Word count
- SERP features
- Results in SERP
Here is what you should apply on filter 👇
Set Word Count = 4
Set Search Volume = 100 – 2000
Set KD% = 10% – 70%
After that click on Apply Filters
After you apply the filter you will be left with all the profitable easy to rank long tail keywords.
These keywords are golden nuggets and if you use These keywords in your content then it’s guaranteed to give you positive results.
These LSI keywords are very profitable and easy to rank.
How To Use SEMrush For FREE?
If you want to Use SEMrush For FREE then I can help you to get access to their Guru Plan FREE For 7 Days Which costs $199.95 Per Month, but you can get it for absolutely FREE for 7 days.
which will help you to get your hands on this tool and understand the tool even better and it will also help you to collect Lots of Profitable easy to rank LSI Keywords for your blog post.
Step 1: Click On this Exclusive 7 Days Trial Link This will take you to the FREE trial Signup Page from where you can activate your 7 days FREE trial of SEMrush. (Screenshot attached Below)
Step 2: Next You will be taken to a page where you have to set up your SEMrush account, Signup with your email address and password. (Screenshot attached below)
Step 3: After that you will be taken to the next page where you will be given a choice to select the SEMrush plan for the FREE Trial. Select GURU Plan From there as this plan will give you more features and Flexibility.
Step 4: After that click on Get FREE Trial Button and then you will be taken to the Checkout page where you will have to Enter your Credit card/Debit Card Information, Don’t worry the FREE trial will be FREE For 7 days and you can cancel anytime.
And I’m sure you will love the SEMrush SEO tool like me, you will find tons on great keywords from SEMrush.
Personally, I have found lots of keywords using SEMrush and they actually showed great results for my website and that is why I recommend SEMrush to all my readers.
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9. Optimize For User Behaviour
User behaviour tells a lot about the quality of your content when it comes to optimising your content for ON page SEO.
How a user behaves whenever a person land on your site from search engines tells search engines how good your content is.
If a user lands in your content from search engines and bounces away very fast then there’s something wrong with your content, you need to fix something to in your content.
If the bounce rate of your content is very high then there is a good chance that users are not liking your content that is why they are bouncing back.
So try to craft a good informative content for your readers it will help you a lot in ON page SEO.
10. Use SSL On Your Website
SSL certificate is the Green padlock icon right beside the URL of your website, It denotes that whatever information we put in is secure.
Nowadays having an SSL certificate on your website is a must, as you probably already know most users use Google chrome nowadays and whenever you visit a website the does not have an SSL certificate installed then you will get an error message popping up that “This Website is not secure, Visit at your own risk”.
That is all because google chrome browser and any of the modern-day browsers do not trust the website that has an SSL certificate.
So to prevent this problem we must Install a valid SSL certificate on our website so that google does not mark our website as a risky website.
If you do not have an SSL certificate on your website then consider getting one for your website.
How you can get an SSL certificate for your website?
Ask your Hosting service provider to install an SSL certificate on your website they will install it for FREE for you.
11. Good Content
Good Content is the foundation of ON page SEO, if your content is not good then all the ON Page SEO optimization that you will do will be gone wasted.
Because ultimately everything comes down to content on your website, not the random keywords that you throw inside your content.
The User ultimately wants quality content which can solve Their problem or help them with the information on what they are looking for.
If your content can provide better value than the competing articles on Search Engine Result Page then your content is the best ON page SEO optimized content for the user and that is what the search engines want.
Search Engines want to display the best results to the user.
SO try to create the best possible content for the users.
Bonus ON Page SEO Technique
Since you are a BloggingPal Reader that is why we want to deliver some extra value to you, which will help you to make awesome content.
We always Prove Extra Value to BloggingPal Readers.
Keep your content’s URLs Short
Short URLs tend to perform better in Search engines as compared those URLs which have longer URLs according to a recent study done by Backlinko.
So try to craft your URLs as short, Crisp and to the point as possible.
Use RankMath SEO Plugin
Rankmath SEO Plugin Helps us to optimize our content for the ON Page SEO and overall SEO of our website.
RankMath SEO Plugin has its own parametres that helps you to stay on th etrack and helps you to ON PAGE SEO optimize your content properly.
Install the RankMath SEO plugin and add your focus keyword while writing content.
Rankmath SEO plugin will show you all the corrections that need to be done to make your content ON page SEO optimized.
Our Final Verdict
So That is pretty much it about “What is ON page SEO” and I think by now you have grasped in a lot of valuable insights regarding ON page SEO.
Overall if you want to make your content rank at the top of SERPs then your webpage has to be the absolute best among all the competing content pages in terms of page load speed, user experience, Targeted keywords naturally, SSL certificate, mobile Friendliness and all the other factors that we discussed above.
So Optimize your content accordinly and you will he surprised to see how your content goes up in the ranking of search engine.
FAQs Related to What is ON Page SEO
How you should go about On-page SEO
Here is how you should do ON page SEO.
- Improve load time of your website.
- create a good user friendly & Mobile Friendly website.
- Create the best valuable Content that you can.
- Optimize your content using your targeted keywords and LSI keywords.
- Keep the URLs short and to the point.
This small changes will do wonders for you.
How to find the right keywords for targeting inside our article?
Use any keyword research tool like Ahrefs, SEMrush, Ubersuggest, Moz to find your keywords for your content and do the optimization accordingly.
How to Learn ON Page SEO
You can’t Learn any part of SEO by just reading about it, SEO is an ongoing process it’s a hit and trial process.
You have to implement various SEO strategies everyday to get better at SEO.
No shortcuts, Pure Implementation.
What is the most important area of ON Page SEO?
The most important area that you should focus on is Keyword Research and Writing good content that’s it, rest others will kick in automatically as you go about it.