If you want to grow your Traffic organically without creating Backlinks, this post will describe On page SEO techniques through which you can do that.
Before knowing about the On-page SEO techniques, we need to understand that SEO is not a technology; it is a set of algorithms which works of managing the SERP for Google and other Search engines.
Therefore, every blogger should pay attention to their traffic after and before implementing SEO strategies.
There could be many reasons why your blog posts are not ranking on Google, and the latest core update can make it worse.
Also Read: Why Your Blog Posts are not ranking?
Do you know if you have violated the guidelines of these search engines like using VPN, Buying links, spamming; You can slay your online brand, and never be able to recover the traffic.
Every Blog and website needs traffic to run their business, without the quality of traffic any website or blog could be domed.
The search engine like Google is the primary source of traffic for almost every Successful website on the planet. Bringing the traffic from Google by applying white hat strategies is called the White hat SEO which is the best form of SEO, and On-page SEO techniques play a significant role in White hat SEO.
Table of Contents
On Page SEO techniques 2019
In this post, we have described On page SEO techniques 2019 after the google core update which is also known as Florida 2 update.
Create a Search engine friendly URL and Optimize them
URL stands for Uniform Resource Locator which is the unique address of the every Blog post.
An exact, simple URL gives a decent idea to Google about your post.
Therefore, always try to keep your post URL small.
Short URL index faster on the SERP as compared to longer Url.
Focused Keyword on your URL
Multiple Keywords in the URL can attach hyphens in between them to separate the keywords.
Using Underscore could create problems in the indexing. Google doesn’t understand underscore as a standard in the indexing process. Use hyphens as discussed above.
Always create categories for the Blog post and reflect that category in the URL.
Suppose you have a health and wellness Website, In which you train your audience about mental & physical health.
You have distinct categories in your website in which you create the article about, Yoga, dieting, inner-peace, exercise, spirituality.
Now you have created a brand new post on Yoga Chakras, so your post Url should be something like this.
Avoid Query String
A query string is the part of URL which contains the specific value as a parameter.
for example - www.abc.com/?id=1223334444
Here 1223334444 is the specific value for the parameter id.
Keep it simple and avoid Parameter implementation in the Url.
Don’t Use Dates
Until your blog post is related to a specific date, never use them.
Date and query string create issues in indexing on the SERPS.
A date in the URL symbolizes Google that your blog post is related to that date.
Neil noticedincrement in the traffic after removing dates from his permalinks (URL).
Excellently execute Title with Focused Keyword
The title of the post is the first thing which viewers see first in the SERP. The character limit of the Title tag is 50-60 Characters. Don’t go beyond that.
An attracted title catches lots more eyeballs in comparison to the simple title. There are few things which you can do to make your title catchy.
Adding a digit to the title is one Such thing. Adding an odd number like 3,5,7,9 is more helpful than adding even number like 2,4,6,8.
Odd numbers attract more eyeballs as humans mind is triggered more by unfavourable stipulations.
To give more strength to your title, you can also add power words on the title.
Some of the examples of Power words are Free, Easy, Simple, Fast, Super, Awesome, Amazing, Cool.
Sometimes adding Symbol also does the task. Symbol builds trust in the perspective of the readers.
The symbol can be # $ *
Enhance the Description of the Blog post on Description tag
Although Description tag doesn’t have a straight connection with SEO on the SERP, Still Google shows the focus keywords in the bolds which can prompt the visitor to click the Blog.
Therefore always give a straight summary within 160 characters in the description tag containing the focused Keyword. Beyond that will be eliminated by Google.
Breadcrumbs help the audience with the navigation of the previous post on the Website or Blog.
It is such a helpful feature which helps to reduce to Bounce rate as Bounce rate is the Primary ranking Factor on Google.
Apart from that Breadcrumbs also gives the better user experience to the user.
TOC – [Table of content]
A table of Content looks something like this.
The Internet is changing so fast. There is an uncountable number of Blogs available online. People don’t have much time to read the entire post.
In that circumstance, users like to give a glance on TOC which helps them to understand the post better.
Through TOC, they can switch to the impressive part of the content by just clicking the TOC member listing.
Otherwise, without TOC there are chances that your audience can leave your Blog faster.
Toc also helps viewers to get an idea of post quality.
Structure of Headings
Google ranks your content on the base of the headings. Heading helps Search engine to understand more about your content.
Never use more than one H1 tag on the post. It confuses Google algorithm, whereas You can have 2 H2 tags or H3 tags.
Still, I would recommend that start with one H1 tag followed by one H2 tag and others.
Heading helps the content by providing the structure to the post which leads to writing style or patterns in the post.
Creating RMC (Rich Multimedia Content) for the post.
If your post contains the charts, table, infographics, Video, podcast, and stunning visuals, then your post becomes Rich Multimedia Content.
RMC post gets a lower bounce rate; they also increase the dwell time of the blog.
These graphics help a user to understand content in a better way
Strong Internal Linking
Internal Linking means adding your pages with each other.
The better you will link internal pages; the better with the Google juice distribution within the blog.
Connect only the relevant pages don’t over optimize your internal linking. Otherwise, it can also damage the credibility of the page.
Using anchor text wisely can also give the boost to your other pages on your blog.
Imagine the internet without external linking; blogs will stop connecting to useful resources and internet will become boring.
It is a reason external linking is also involved in the Google secret ranking factor.
Giving links to the external helpful but relevant resource is always a cool idea. It provides lift in the Domain authority and SERP results.
The only link to reputable brands and Govt trusted websites. Giving links to education websites or Blog is helpful.
The blogs which are not trustable can be linked as No follow links.
For example, Here is the anchor tag for the links which are not trustable.
<a href="http://www.abc.com" rel="no follow"> Link to external blog </a>
Targeting user Intenet
Targeting user intent is getting popular these days. Every Blogger must know what kind of post they are writing?
Whether that particular post is Informational or transactional?
Let us understand it in little detail.
Suppose particular searcher is searching Office space on Google.
Another user is searching Buy Office Space Rent under 50k Per month.
Now the first searcher searching Office space is not clear with its intention whether he wants to buy office space or offer his office space to rent?
In that circumstance, you need to write on the various aspect of office space; Hence it will be an informational post.
On the other hand, the next searcher is open with his intent. He wants to Buy Office Space Rent under 50k Per month according to geolocation; it should be a transactional post in which searcher is ready to spend up to 50K per month.
Enhancing Page Loading speed
Page speed is the first thing which I would like to consider after posting my brand new post. The faster will be page loading speed; the better will be indexing opportunities.
To Get Best Speed You need a powerful web hosting; Bluehost is one of the most secure & fast web Hosting service.
Page speed of the Blog is directly proportional to the hosting company of the blog. To check the speed of your hosting company you can also check out Pingdom tool.
Go to google page speed insight free tool and place your URL to there.
It will give a score to your post for both Mobile and Desktop version of the blog.
Another tool is Gtmetrix which is an excellent tool to check out page speed.It gives detail information about your post speed performance.
List of Popular Website Speed Checkers:
Using Cloudflare and Implementation of SSL
Cloudflare gives protection to the website and also improves the speed of the blog.
It personalizes the hosting server according to the location of the searcher.
On the other side, SSL is a secure socket layer which transfers the valuable information from one to another page in a cryptic form.
Presenting yourself as Authority
Yes, if you are a blogger, then you must establish yourself as an Authority.
It is a secret recipe of success; Lots of people have increased their traffic by presenting themselves as an authority.
By using the term Authority; we don’t mean the Moz Domain authority.
It a metrics for marketing perspective whereas, we are talking about the overall positioning of the Blog on the internet.
There are a few ways through which you can establish yourself as an Authority.
- Create an only quality post which is helpful for your audience.
- Write in-depth content and present it, visually appealing to the visitors.
- Narrowing your topic, discussing everything under the sun around that particular Niche.
- Don’t push sales, give unbiased views for any product or services you are selling online.
- Help others and be genuine is the way to establish yourself as an Authority.
Vishwajeet Kumar renowned blogger from India knows how to establish yourself as an Authority.
With Mobile first indexing Responsive layout for the blog are in trend.
Responsive layout means using the Bootstrap framework for the blog or website which adjust automatically on distinct screen sizes.
After implementing the Responsive Layout, you don’t need to worry about the design of the blog on different screen size gadgets and devices.
Avoid Keyword Stuffing
Filling your post with the continuously targeting keyword comes under keyword stuffing. Google doesn’t like the blogs which apply Keyword Stuffing.
It gives poor user experience to the reader.
Google says to sprinkle the keywords on the specified place, not to stuff keyword on the post.
Text v/s Code ratio for the blog post
Text v/s Code ratio for the blog post is the measure of the amount of code used in compared to Text.
The right balance of Text v/s code helps the post to rank on the SERP.
Html Validation for the Blog post
https://validator.w3.org/ is the website from w.3.org which helps to reduce the coding errors.
The validator validates the markup effectiveness for the Blog post.
The fewer issues you have with your blog script, the better will be ranking opportunities.
You can create an incredible post to make it go viral by adding various facts and tweetable buttons.
We use the social snap plugin for BloggingPal.
They have click to tweet button which is customizable.
Write in-depth content [ Content-Length ]
Google sees how long your visitor is staying on your post. It is the Dwell time of the blog.
Therefore, write in-depth content for your visitor, but never add a section on the blog post which is useless.
Otherwise, your post will become boring. For example, this post is more than 2500 words, and every line has a specific meaning.
Implementation of Semantic keywords
Do you know, you can target multiple keywords from a single post.
Yes, it is now possible with new improved searched engines which allows semantics and ranks you for them.
It means you can rank for multiple keywords on SERP from your single post.
It is feasible if you publish quality content with similar keywords in your post.
Adding User’s Bio at the end
Every time you publish a new post, people get interested to know you better. In those circumstances, it is essential to have User Bio in your Blog.
User Bio helps to build the brand and Fan following for your Blog.
You can give your Twitter and Facebook profile links.
Implementation of Call of Action
Being a blogger, I have noticed that lots of Bloggers forget to state call of Action on the post for the Audience.
You can ask them to share your post or follow you on Instagram or Twitter.
If you like, you can ask a question and let commenters to get engage with you in the comments.
Don’t get offended by negative comments, accept them as well.
It depends on you how you want to build your brand through the call to action.
Keep your Design simple so that others can understand
Keep your design simple and easy to understand; Keep less confusing stuff on the sidebar.
Use great logo and icons for your Blog with the appropriate theme color so that everyone could perceive your blog as a brand.
Using list and Bullets in the post.
Presenting your post in the listed format gives readability to the audience, apart from that Google also loves the listing post.
The best example of the listing post is this one, 27 Ultimate, on page SEO techniques 2019.
Implementing Structured Data Markup
Structured Data Markup helps Google to understand your content in a better way.
The magical algorithm of Google uses structured data to generate rich snippets to feature the resources from the Content to the SERP.
Google can index your post easily after checking out your structured Data markup.
Committing less Grammatical and Spelling mistake
If you are committing grammatical and Spelling mistakes, the chances are you are ruining the overall user experience.
Bloggers can fix Grammatical and spelling mistakes by using tools available online. One such Tool is Grammarly.
If you are interested in learning more tools which can help you with fixing Grammatical and spelling mistakes,
Write your post in simple words for ordinary people
Most of the newbies try to impress their readers by using difficult words in their post.
Whereas, the experienced Blogger tries to write for ordinary people who can understand every single word in the post.
Provide readability within the post
Use link breakers and distinct paragraphs to present your post to the readers.
It gives clarity in reading the post.
You can also use various HTML tags like Bold, Italic, underline, strong and many more to make it more impressive.
Use an appropriate font size and text colour
Using an appropriate font size and text colour makes your blog post comfortable to view.
Never use flashy, ultra stylish font colours and remember to keep average font size neither too big nor too Small so that readers can enjoy your post.
Use of “canonical” tag
Google always consider two versions for your Blog post one is with www, and another one is without www.
For google – http://www.abc.com/aritcle and http://abc.com/article are two different URL for Google.
In that case, bloggers can use a canonical tag which helps search to get your official address of the Blog post.
These are the few On page SEO strategies which any blogger can use to index their blog post on the SERP and get the maximum number of Traffic.
In this post, we have shared 27 easy on Page SEO techniques 2019.
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