As you already know, SEO is divided into two parts namely ON Page SEO and OFF Page SEO.
OFF page SEO means making or giving external signals to our website that improves the search engine rankings of our website and content is called OFF page SEO.
All the things that we do outside of our website, Like Giving Social Shares, Creating Backlinks, Other websites linking to your website, Brand Mentions, Branding, etc to improve the search engine rankings of our content is called OFF page SEO.
So Today In this Blog Post You’re Going to learn OFF Page SEO in detail and How to properly Implement OFF Page for your website.
So with a further due, let’s get started.
- Why OFF Page SEO is Important?
- What Are The Most Important OFF Page SEO Factors?
- Backlink coming from a relevant website.
- Spam Score of Backlinks
- Domain Authority and Page Authority Of Website
- Backlink coming from content Body (Contextual Backlinks)
- Backlinks Coming From Homepage
- Type Of Link
- Anchor Text Of Backlink
- A short tip to build backlinks the smart way
- Some Methods Of Creating Backlinks for your website
- Social Shares
- Brand Mentions
- Social Bookmarking Sites
- Social Media Profiles Creation
- Do Content Marketing For Your Blog
- Do Influencer Marketing / Pitch Influencers / Build Connections
Why OFF Page SEO is Important?
OFF page SEO is important because it is considered as votes or good signals in the eyes of search engines.
That means the more quality external signals your site has, the better your content’s rankings will be in the search engines.
Now, these external signals can be anything like Backlinks, Social Shares, Brand Mentions, Other websites talking about your websites, your website’s content being talked about, and shared a lot on different places of the web, etc.
Obviously, if more and more people are talking about your content, people are sharing it more, and linking to your website more then search engines think that your content is great.
That’s Why Proper OFF Page SEO for your website is very important if you want to rank your content high in search engines.
What Are The Most Important OFF Page SEO Factors?
Whenever we hear of the term OFF Page SEO, Most people think that its just about backlinks, which is completely false assumption. OFF Page SEO is Not just backlinks, It’s all the other things combined together that forms OFF Page SEO.
Here are The Most Important OFF Page SEO Factors that contributes to the OFF Page SEO Of your website.
Backlink is considered as one of the top 10 Ranking factor when it comes to whole ON PAGE and OFF Page SEO combined.
Because obviously the more number of websites linking back to your websites, the better your website will be considered and people only link to content which is useful and very informative.
And that’s why the number of backlinks pointing to your website turns out to be a big deciding factor for search engines when ranking your content in search engines.
The More quality, relevant links you have, the better it is for your website.
OK Now you know that backlinks are important for your website for OFF Page SEO, Its time you understand what type of backlinks are important for your website.
Not all the backlinks are the same, some are good for your website and some are bad for your website.
Here’s what you should aim for while getting backlinks from other websites.
Backlink coming from a relevant website.
This is very important, because if you’re getting all of your backlinks from websites which are not related to your niche, then Search engines will never consider that backlink as a quality backlink, and it will never help you to boost your content and website’s rankings.
For Example: If you run a content site related to guitars, then you should aim for getting backlinks from websites that are related to guitars or music then only that backlink will be helpful and relevant for your website. Only then it will be beneficial for SEO.
On the other hand, if the same Guitar website starts getting links from websites that are not related to that website’s niche like Adult websites, Fitness website etc, then it will never be benefitial for the SEO of that website.
So relevancy is very important when it comes to getting backlinks for your websites.
Spam Score of Backlinks
Now for those of you who don’t know what is a spam score.
Spam score is a metric by MOZ that tells us how much spammy a website is.
Spam score value ranges from 0% to 100%. The lesser the value of spam score for a website, the better it is to get a backlink from that website.
You can check the Spam Score of any website using the MOZbar chrome extension for desktop.
Although it’s not officially said by any search engines till now but getting a backlink from a good website is always favorable because we don’t want to get a backlink from a spammy website. mostly spammy websites are those websites that have got a search engine penalty before.
So the rule of thumb over here is to avoid all the backlinks coming from spammy websites.
Domain Authority and Page Authority Of Website
The Domain Authority and Page Authority are the third party metrics by MOZ.
Again Domain Authority and Page Authority can be checked by using the MOZbar chrome extension for desktop.
Domain Authority tells us about the authority or the power of the website. The higher it is, the better it is to get a backlink from that website.
Page authority is also somewhat similar, While Domain Authority tells us about the power of the whole website, Page Authority tells us about the Authority or the power of the specific page.
Both the Domain Authority and the Page Authority Scores Ranges from 0 to 100.
So it is always a good thing to get a backlink from a website that has higher Domain Authority and Page Authority.
Backlink coming from content Body (Contextual Backlinks)
Backlinks taken from within the content body are considered more valuable as compared to backlinks which are taken from any other part of website like footer, sidebar etc.
Backlinks Coming From Homepage
Backlinks coming from the homepage of another website is considered more valuable because the homepage of any website is the most linked page of a website. and the backlink straight from the homepage of another website will pass the more trust and authority to your website.
So its the very best if you could take the backlink from another website’s homepage.
Type Of Link
Backlinks are of Two types, No-Follow Backlinks and the Do-Follow Backlinks.
Do-Follow Backlinks pass the link juice to another website, while No-Follow Backlinks do not pass the link juice.
So that’s why Do-follow backlinks are considered more valuable than No-Follow Backlinks.
Anchor Text Of Backlink
Anchor texts are the texts that is written or hyperlinked as a link or backlink.
Anchor text of backlinks also matter a lot. It’s not that much complicated but still people tend to do some common mistakes related to backlinks which hurts their SEO.
People use same anchor text over and over again whenever they create backlinks, and that is called anchor text spamming.
So its better to use diversified anchor texts every time you create a new backlink for your content.
A short tip to build backlinks the smart way
Creating backlinks is the most difficult part when it comes to SEO.
I remember, when I was a newbie blogger, I used to wonder “How these people build so much backlinks? And where are they even building backlinks?” Then I found out a way.
Essentially you will need a keyword research tool to get started with.
Any keyword research tool would do the work.
Step 1: Start recording all of your Competitors in a spreadsheet.
Step 2: One by one put their website’s URL in the keyword research tool.
Step 3: check how many backlinks they have, where are the creating backlinks, Where are they commenting, Where are they guest posting etc.
Step 5: Start replicating the same, Create backlinks at all the places where they are creating backlinks.
Step 6: reach out to people who are Linking to your competitors, and tell them that your content is a better replacement for the link. Tell them that your content covers X, Y, Z that theirs don’t.
Step 7: rinse and repeat.
Step 8: watch the backlinks coming in.
Some Methods Of Creating Backlinks for your website
- Guest Posting
- Commenting on other blogs
- Broken Link Building
- Deep Broken Link Building
- Forums and Directory submissions
- Wikipedia backlinks
- earn .gov & .edu backlinks through broken link building
- Using HARO services to build backlinks
- Creating your profiles on different profile creation sites and social media sites
- Quora Link Building
- Scoop-it & other syndication platform link sharing
- Link building on Reddit
- submit your content on Facebook groups
- submit your website on local business directories
- Infographics backlinks
- Blogger Outreach.
- Natural Link earning through great content.
Social shares are a major part of the OFF page SEO. A high number of social shares to your content also means that your content is valuable and worth people’s time, that’s why people are sharing it so much.
It’s not a direct signal to SEO, but search engines take this factor into consideration and gives your content some chance in search engines. because people find something valuable that’s why people are sharing the content.
So definitely high number of social shares can boost your rankings in search engines.
Bonus Tip: Add social sharing buttons in your blog’s content, this will help your content readers or website visitors to easily share your content with a single click.
You can use a Plugin like Social Snap to share your content: Social Snap is a WordPress plugin that helps us to add beautiful social sharing buttons to our content. And this makes it easy for people to share our content across their favorite social media platforms.
Whenever someone mentions your website in their website or blog, without giving backlink or link, that is called as a brand mention.
Brand Mentions can be very powerful and can increase the authority of your website very rapidly as google takes branding as a very huge ranking signal.
If big and popular websites start mentioning your websites and other websites in your niche start mentioning your website on their website or blog, then definitely it’s a good signal that your website is of some value.
Search engines like google take this factor very seriously, and eventually, search engines start giving more push to your website as well because of the branding and popularity of your website.
Social Bookmarking Sites
Social Bookmarking sites are the sites which allows their users to share URLs or web documents in their websites.
It’s like a bookmark page where you can bookmark all the URLs and other people can also see it.
Social bookmarking sites gives good signals to google that your website is a quality content.
Threre are lots of social bookmarking sites on the internet which allows users to bookmark their sites.
The most popular social bookmarking sites being: Delicious, MIX, Stumbleupon, Reddit, Dribble, Digg, Delicious, Instapaper, Medium, Diigo etc. Just Search For “Social Bookmarking Sites” on google and you’ll find tones of them.
Social Media Profiles Creation
Profile link building ✅ most people will tell you that profile link building is simply something that doesn’t worth your time.
But let me tell you this ✅ if your website is new (age less than 2 months) then you shouldn’t be focusing on building high quality links like Do follow Guest posting links, broken links building and other advanced linkbuilding in the initial phase of your blog or Website.
Of course profile linkbulding may not be beneficial for big websites for obvious reasons but it’s very beneficial for new websites❌
When the blog or website is fairly new, has no backlinks pointing to it, has no social profiles etc, at that phase nobody knows that the Website exist ✅
When we start creating our profiles on different different platforms and complete our profiles on the platform, then it gives a positive signal to Google That this is a new website and this website is trying to do something good by creating their profiles and social presence and you get in the eyes of Google ✅
And Google starts noticing your Blog / Website even if you have no backlinks for your website ✅
So this is the benefit of Creating social profiles for your brand and linking your website from Those profiles at the initial level ✅
And new blogs / Websites should be focusing more on getting as much as profile links, web 2.0 profile links in the first two months of staring their websites ✅
If you have a new blog / Website and want to make profiles for your brand then you can find many articles on the internet which features lots of profile creation sites on their article.
Just search for “Profile linkbuilding” on Google and you’ll find a big list of sites where you can create your sites.
This articles features 350+ high DA websites to create profile backlinks for new blogs
Do Content Marketing For Your Blog
Content Marketing Means Delivering consistently valuable content to your target audience across all your social media channels like Twitter, Facebook, Instagram, LinkedIn Etc to raise brand awareness is called Content Marketing.
What’s the benefit of content marketing?
Content Marketing raises brand awareness for your brand, Attracts new people through your content, educates your target audience and in the meantime, it also turns them into loyal fans of our brand.
So that’s the benefit of content marketing.
When you do content marketing instead of just creating social profiles and leaving it to die, search engines start noticing your brand and they will assume that you are doing good work, Search engines will notice that people are liking your content and eventually, they will push your rankings to the top of search engines.
Do Influencer Marketing / Pitch Influencers / Build Connections
Influencer Marketing, also known as Blogger Outreach, is a form of marketing in which we build relationships with people who have some credibility or large following in your niche to exchange values.
That value exchange can be anything, promotion of your products, content or even it could be a simple relationship with the other blogger or influencer.
So the main idea behind blogger outreach is to Follow influential people in Your niche and start engaging with them, Build relationships with them so as they start noticing you.
When they will start noticing you they will notice your work, they would like to know more about you, and henceforth a connection is built and you can build each other up, help each other up in a mutual way.
In this way both the parties gain something from each other, it’s like a give and take relationship.
Influencer marketing and networking is the most powerful way to get to promote your content infront of 1000s of people and to be get noticed instantly.
It’s a phenomenal way of growing your blog or website a lot faster.
And Influencer Marketing can skyrocket your OFF page SEO.
So that was all about the OFF Page SEO.
Remeber, the more positive signals you can send to your website from external sources, the faster it will grow in authority. And will eventually result in good SEO rankings for your content.
Backlinks are almost 80% of OFF page SEO.
Now we’d like to hear from you. Did you like this post? If you have any doubts or wanna ask something related to this post, then feel FREE to ask your queries in the comments below.
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FAQs Related to OFF Page SEO
How to do OFF page SEO?
It’s pretty straightforward, just bring in good quality external signals like Backlinks, Social shares, brand mentions etc.
What is the most Important OFF page SEO factor?
Backlinks is considered as one of the top 10 most important SEO factors of while SEO.
How to learn OFF page SEO?
You can only Learn OFF page SEO by actually performing it. Practical implementation is very important.
How to create backlinks for Content?
You can create easy backlinks for your content using.
- Blog commenting
- Guest posting
- Infographics submission
- Quora answering
- Broken link building, etc.