There are many myths related to Future of Backlinks. In this post, we are going to explain what is the Backlink role in overall Seo perspective and what is the future of Backlinks.
Although it is not possible to accurately tell you how backlinks influence the entire Seo game but based on the latest search engine signals and algorithm updates, the future of the backlinks can be predicted.
So, let’s get started with backlinks concept in Bloggingpal.
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A few days ago I was talking with my dear brother Rahul Bhichher over a phone call, in which we discussed so much about backlinks.
We both agreed that backlinks are still the backbone of the SEO. It is the primary ranking factor, the more you have, the higher will be your ranking.
So, the question raises What are backlinks?
Backlinks are hypertext markup links on a current web document pointing back to another resource, which could be your blog post. In simple language, any incoming link from a different blog pointing on your blog is a Backlink.
There are primarily two types of Backlinks; each one has its significance.
- Natural/organic Links
- Synthetic/Inorganic Links
Natural Links/Organic Link
Internet is a great place to share and learn something new, something different for that purpose; whenever people find something resourceful on the internet, they like sharing it with their families and friend. It is the cause of natural link building.
Hence, Natural links are those links which are not created by the bloggers. Indeed, they are perceived naturally by bloggers. It could be of any type like textual link, Image link, Video link.
The significant point to note is that for getting natural links; you have to create excellent quality content which should be helpful for your target audience. Otherwise rarely anybody will share it.
There are a few strings attached to everything; receiving an organic link is not always Safe. There is something called negative SEO in which sometimes people with evil intentions can create malicious links on inappropriate site linking back to your blog.
That can be devastating; if precautions not taken.
Therefore always look after from where you are getting natural links. Google’s search engine console has a fantastic tool known as the disavow tool to alert google if you get any critical link.
Do you know Using Semrush; you can remove spammy Backlinks for your website directly.
These are the link which is intentionally created by the blogger to give an extra boost to their Blog post.
Such backlinks are Synthetic or Inorganic Links. These inorganic links are less dominant than organic links.
Still, inorganic link matters a lot.
Hence, it very important to get these links considering the particular blog post. Google ranks those websites which have inorganic links from different referring domains from top blogs.
Previously backlinks are considered as the votes for a particular blog. The more you have, the better will be your SERP.
Then, people started misusing the system by creating multi-tier Backlinking. Due to which, PBN (Private Blog Network) started getting famous.
It created a significant problem for new bloggers, and the quality of the content started degrading in that era.
Google decided to favor the new bloggers by penalizing the shitty blog, which was using PBN.
People started realizing that Creating spammy backlink can hurt their blog rankings on the search engines. Later that other search engines like Bing and Yahoo also started the same concept.
Therefore Google doesn’t give priority to those blogs which have an unlimited number of Backlinks, but only a few quality Backlinks.
Be selective while creating backlinks for your websites. The link created by commenting on the relevant blog is temporary. They don’t have that level of significance to those, which are present in the main section of the blog.
Hence backlink is still a primary ranking factor in the search engine optimization. It can make it or break it a blog according to usage.
The power of Backlink can be judged by check whether the particular link is Dofollow or Nofollow.
Do follow backlink is more dominant in comparison to no follow backlink. It doesn’t mean, you should start creating only do-follow backlinks.
As the internet and Google AI is growing, it is becoming more smarter. Today’s Google is different from 2004.
It is grown now to 2019+ Google. It was baby Google then. Now it is young Google who is aware of how to protect its interest. As Google algorithm is updating it is becoming more focused on user intent and branding.
The last Google update was on June 3, 2019 which is named as #GoogleCoreUpdate.
Good news is there is no need to getting afraid with the new Core update. It will indeed improve the system. It is a process which has already started clearing the spamming & buffer of the internet.
Previously, what was happening that Google was too focused on backlinks. It was counting every backlink as the vote for the particular site due to which a few authority sites started selling the backlinks in exchange of few dollars.
It was massively affecting the newbie bloggers. They never had a fair chance to compete with these giants.
Those big brands were getting top ranks within a few hours with the average content, whereas the hard working blogger was not able to manage over to appear on the first page.
Traffic dropping news is spreading like wildfire these days. As DailyMail accepted 50% Drop In Traffic After Google June 2019 Core Update.https://www.seroundtable.com/dailymail-hit-google-core-update-27690.html
It is only a single example; there are many. Some websites even shut down due to this.
I decided to check out my website Viyali.com stats, as I never take backlinking seriously. I noticed the increment in the traffic after Google’s core update. Within a week, it reached from 290 hits to 435 hits.
To confirm the growth, I decided to talk with Rahul Bhichher. He narrated the same story for his blog, shayariblast. He told me that his blog traffic increases by 50% after the core update.
On the other side, Off-page SEO became mightier according to modern SEO experts. These days a Backlink is the medium of content promotion, not ranking on SERP; therefore, bloggers are using Quora as much possible.
We have presented the Batman SEO strategy for off-page SEO, which you should read to understand how off-page SEO is changed.
Now, content marketing and especially backlinking in the part of that prospect.
Today the purpose of a Backlink is to create a relationship with the owner of the blog.
Once you gained the trust, it gets easy to get Backlinks from the owner of the blog. That is the right strategy for getting Backlinks.
Sometimes it also leads toward guest posting, which is an excellent way to get Backlinks for your blog.
Avoid purchasing Backlinks from the goons of digital marketing. They have a couple of random websites in which they start spamming your blog link.
In this post, we have shared the future of the Backlinks, if you liked the post.
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